SP/BR
2021/22
2021/22
Ambev
MVP (Minimum Viable Product) focused on the product vision, connecting Ambev’s digital solutions for the Rewards and Entertainment ecosystem, with an emphasis on a brand defined by the client: Zé Delivery.
At the time, the project was branded as Zé Compensa, featuring a distinct visual identity. Although the brand and identity have since evolved, the core mechanics and features designed in this project are still actively used today within the current product.
MVP (Minimum Viable Product) focused on the product vision, connecting Ambev’s digital solutions for the Rewards and Entertainment ecosystem, with an emphasis on a brand defined by the client: Zé Delivery.
At the time, the project was branded as Zé Compensa, featuring a distinct visual identity. Although the brand and identity have since evolved, the core mechanics and features designed in this project are still actively used today within the current product.
SP/BR
2021
2021
Pako
Pako is a travel app that was the subject of my Final Paper in grad school.
I was responsible for rethinking and redesigning the app, from branding to concept and a few app screens. I aimed to bring more life and movement to the travel app by using bright colors, fewer cards, full-screen photos, and objective information about the city and touristic attractions.
Pako is a travel app that was the subject of my Final Paper in grad school.
I was responsible for rethinking and redesigning the app, from branding to concept and a few app screens. I aimed to bring more life and movement to the travel app by using bright colors, fewer cards, full-screen photos, and objective information about the city and touristic attractions.
SP/BR
2023
2023
Kruger Park
Personal project, product concept with features such as animal profiles, including characteristics and curiosities, geographical location, and other information aimed at informing and guiding visitors to Kruger National Park in South Africa.
The creation of language, iconography, use of images, simple and geometric forms, map guidance, and animal location within the park for photographic safaris are essential elements. All animals featured in the concept were photographed by me.
Personal project, product concept with features such as animal profiles, including characteristics and curiosities, geographical location, and other information aimed at informing and guiding visitors to Kruger National Park in South Africa.
The creation of language, iconography, use of images, simple and geometric forms, map guidance, and animal location within the park for photographic safaris are essential elements. All animals featured in the concept were photographed by me.
